This e-learning course can be marketed as a tool to:

• aid sustainable socio-economic development;
• strengthen the global system;
• create a GI-friendly environment enabling productive EU trade negotiations;
• help find common ground between states likely to support this system.

This GI e-learning course is a valuable asset for the general public given its potential as a tool for further education and GI commercialisation:

• It is aimed at GI stakeholders with the idea they set up a functional GI collective dimension, in order to succeed in accessing the GI market and integrating producers’ into the global trade system;
• It develops a marketing strategy that can be used by GI producer groups and communities to create an identity of which they can be proud and protected;
• It educates the public at large on:
  • means and methods to enhance local development and export potential by acknowledging the importance of respecting and developing IPRs;
  • the wide spectrum of IP, as the course covers GI interaction with other IPRs;
• It provides a comprehensive level available with free access;
• It encourages users to understand and navigate to exploit their product.