The project focuses on enhancing the capacity of small and medium-sized enterprises (SMEs) in India to create, protect and manage their own brands by using IP as a tool for development. This would comprise activities consisting of developing information and training materials and providing training for SME trainers on the protection and management of IP. In this area, the project would also contribute to making available better IP services to the business community by providing training on trade mark and industrial design protection and management to trade mark and design advisors and attorneys in India.