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Suresh Prabhu launches Intellectual Property mascot – IP Nani

Friday, May 18, 2018

The Minister of Commerce and Industry Shri Suresh Prabhu launched the Intellectual Property (IP) mascot – IP Nani – at the conference on National Intellectual Property Rights Policy in New Delhi on 16 May 2018.

Speaking on the occasion, the Minister stressed the need for awareness raising against the Intellectual Property Rights infringement and underlined the importance of engaging the entire society in this effort.

Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson “Chotu” - aka “Aditya”-. The IP mascot will raise awareness about the importance of Intellectual Property Rights (IPRs) among general public but, focusing especially on children, in a friendly way.

This character comes also to complement the World Intellectual Property Organization’s (WIPO) campaign around the World IP Day, which celebrated the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future.

One of the key objectives of the National IPR Policy of India is “IPR Awareness: Outreach and Promotion” targeting especially children. Educating children about intellectual property and its value from an early age will nurture their creativity and ability to innovate.

To reach out to children the Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion (DIPP), in collaboration with the European Union via the European Union Intellectual Property Office, produced a series of animated videos on IPRs for children with IP Nani as their central character. All these videos are available on CIPAM’s official YouTube channel (CIPAM India), Twitter handle @CIPAM_India and Facebook Page @CIPAMIndia.

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